VerriBerri

Top Beauty Marketing Strategies From Cosmetic Brands

Chair with makeup products and led light - beauty content marketing strategies

The beauty industry has seen explosive growth in the past few years, with the sector expected to rise from $80 billion to a whopping $90 billion by 2020. The growth is down to consumers, dubbed the ‘selfie’ generation, access to visual social media platforms like YouTube and Instagram for beauty inspiration. As the selfie generation … Read moreTop Beauty Marketing Strategies From Cosmetic Brands

The Power of Disney

Mickey head against purple brick wall - Disney marketing

Today we explore Disney films and look at how the Disney franchise had marketed itself in a way that your business can benefit from too. Below are the top two ways in which Verriberri believe that Disney has enthralled its audience and strengthened its brand as a result. Disney evokes powerful emotions Disney relies on … Read moreThe Power of Disney

Sports Marketing 2019 – Why You Need An Agency

Sports hands in middle - marketing help

Much like competitions themselves, standing out within the sports industry is tough. The market is saturated with personal trainers, gyms and clubs all looking to be unique; with many wanting to grow a worldwide reputation. However, many sporting businesses tend to skim over working with a marketing agency without knowing how they can benefit them. … Read moreSports Marketing 2019 – Why You Need An Agency

Fashion PR – Why You Should Invest in a Marketing and PR Team

Investing in fashion marketing and PR - holding bags

The fashion industry is a huge market, full of competition and brand giants. It is estimated that by 2022, the trade will be worth a staggering $713 billion. Whether you’re a small startup or an established brand, investing in a fashion PR and marketing team can help to take your company to the next level. … Read moreFashion PR – Why You Should Invest in a Marketing and PR Team

Why is Digital Marketing so Important?

Inbound marketing strategy on mobile

For many businesses, using digital marketing to increase their brand awareness or traffic is something they know they need to do, but just don’t know how! In order to stand out from the competition and grow as a whole; you need a strong team behind your company to take care of the digital marketing; this includes … Read moreWhy is Digital Marketing so Important?

4 Useful Tips from Experts in a Hospitality PR Agency

Tips from hospitality PR team - high five

If you’ve ever worked in hospitality, you’ll know that protecting your reputation is one of the most important ways to increase and maintain custom. Every company has a story to tell, but without a strategy in place, attracting your target audience can be difficult. Word of mouth is one of the most powerful forms of … Read more4 Useful Tips from Experts in a Hospitality PR Agency

Allow Us to Take Care of Your Healthcare PR and Marketing

Healthcare PR and marketing

At the heart of any healthcare company should be the values and ethics that they want to help the people they care for. That being said healthcare is still business and cannot operate or deliver what clients or patients need or deserve without revenue flowing through it. In order to fund the care for their … Read moreAllow Us to Take Care of Your Healthcare PR and Marketing

Industries That Are Notoriously Difficult for PR and Marketing

Adult PR

When it comes to successful PR and marketing there many factors to consider. This ranges from target audience to what strategy to implement. One of the biggest considerations is what industry you are trying to market. Many industries can be very difficult to promote well, with established companies falling foul to poor strategies that haven’t … Read moreIndustries That Are Notoriously Difficult for PR and Marketing

PR & Marketing for Farms and Zoos

If you own a farm or zoo it is important to think about your PR and marketing, just the same as you would any business. Here at VerriBerri, your Essex PR and marketing agency, we understand different industries and how various marketing methods will be more effective for your business than others. Below are some … Read morePR & Marketing for Farms and Zoos

The Importance Of Professional Branding

This week a small clothing company in County Durham was forced to rebrand by clothing giant Zara after they realised her business name ‘Zara Countrywear’ – named after the business’s daughter – was close to their own. Business owner Donna has revealed that the rebrand is set to cost her £7,000 plus a further £800 … Read moreThe Importance Of Professional Branding