VerriBerri

Part 2: How PR companies have used strategies to counter sporting controversies

In my last blog, I looked back at how other PR companies would have used different strategies to resolve high profile sporting disputes following allegations of corruption against FIFA last week. Here are two more examples for you… The New England Patriots quarterback, Tom Brady, was caught up in one of the biggest ever NFL … Read morePart 2: How PR companies have used strategies to counter sporting controversies

Part 1: How PR companies have used strategies to counter sporting controversies

Sporting controversies seem to be a regular occurrence at the moment and I think other PR companies would agree with me. Football’s governing body, FIFA, are the latest household name to find itself at crisis point following allegations of corruption last week. Below, I have taken a look at some other high-profile sporting disputes and … Read morePart 1: How PR companies have used strategies to counter sporting controversies

PR for Business: Common Mistakes To Avoid.

We all make mistakes, but a PR company has a job to make sure their clients steer clear of any PR potholes. We all have made a few personal decisions in the past we may regret, but the damage can be twice as bad if your company is involved. So lets talk about PR for … Read morePR for Business: Common Mistakes To Avoid.

PR and Marketing Companies call for prompt payment

Ingoing and outgoing payments are just part of a business, but for many, cash flow problems are unfortunately a frequent issue. PR companies are not exempt from this inconvenience; in fact it appears to be more of a problem in this industry then we may first think. Purchasing something in a shop warrants payment immediately … Read morePR and Marketing Companies call for prompt payment

It’s Nice To Be Important But It’s Important To Be Nice

When it comes to PR for companies, surely the obvious advice would be to treat your customers well? Fortunately for us, Ryan Air have taken this principle and flew with it in an bid to revamp their tainted image and as a result have benefitted from a 66% raise in profits- that’s £614 million scooped … Read moreIt’s Nice To Be Important But It’s Important To Be Nice

Supermarkets are still cheating shoppers with their false deals: Will they ever learn?

Our supermarkets’ online PR is under serious scrutiny after the consumer group ‘Which?’ has found that they are shrinking their product’s sizes without actually cutting their prices. That’s right! Despite ‘Which?’ making a formal complaint to the Competition and Marketing Authority and an on-going investigation by the Government’s competition watchdog, our so-called ‘Big Chains’, the … Read moreSupermarkets are still cheating shoppers with their false deals: Will they ever learn?

How you can earn your customers trust

Underestimating PR for companies can be a move that any business can make, but can also be a step that has heavy consequences. Without delving into the world of politics in too much depth, it’s no secret that being deceptive and withholding information from the general public is not healthy for any reputation. The Conservative … Read moreHow you can earn your customers trust

There’s No Such Thing As A Free Lunch

When it comes to PR for business, companies love a freebie way more than you expect. Dishing out the complimentary giveaways may seem like a sure way to drain funds. But when handed out wisely, they are more than likely to boost sales. Conversely Waitrose have had to crack down on their free coffees this … Read moreThere’s No Such Thing As A Free Lunch

Are You… still ready for our PR company?

In my last blog I started to discuss how although you may want help with public relations it is important to consider whether you and your business are ready to accept a PR companies ideas and support and dive into the wonderful, but complex world of public relations. Here are the last five questions you … Read moreAre You… still ready for our PR company?

Are You Ready for Our PR Company?

So you’ve finally done it! You’ve started up a new business and made sure that your new baby is working out just how you planned! Finally after years of running the rat-race you are the boss of yourself and new ventures can begin. Looking into a PR company is just one way to lighten your … Read moreAre You Ready for Our PR Company?