Psychology and Marketing Tag

As a business owner, you will have to consider what price you put on your services or products. What is the customer perception of value? This is an area that many struggle with. They recognise what their clients or customers need, they do not have the experience to understand...

Psychology and PR - Do you know who Edward Bernays is?Some call him the ‘Father of PR’ whilst others know him as the nephew of famous psychologist Sigmund Freud.Bernays is known for groundbreaking PR and advertising techniques that transformed the marketing industry in the early 20th century.Bernays was a vital cog in building faux...

Psychology based social media agency. Have you ever written a Social Media post and then decided to change or delete it? I know I have!I would wager that almost everyone that reads this has experienced that slightly uncomfortable feeling before they publish something that they’re not quite sure about. On occasion, this...