VerriBerri

The Netflix Effect: Social Marketing and Television

Last night saw the end to my latest binge-watching season. For a few weeks now, I have dedicated many an evening to Netflix-produced series ‘Orange is the New Black’. The  ‘dramedy’ set in a women’s federal prison has consumed my time and attention entirely and it got me thinking about the effect Netflix has had … Read moreThe Netflix Effect: Social Marketing and Television

The Worst Advice We Have Ever Heard About Social Media

When Beyoncé bypassed the ‘normal’ route of mass media release by launching her latest self titled album, it was confirmed that social media isn’t a trend that’s going to retire any time soon.  Organisations who are dedicated to establishing a strong brand and following on social sites are actually strategically building their own publishing house, … Read moreThe Worst Advice We Have Ever Heard About Social Media