VerriBerri

How Stranger Things Turned Content Marketing Upside Down

If you haven’t seen Stranger Things yet, where have you been? Last week, the hit Netflix show launched its third season; conjuring up a buzz no show on the streaming platform has ever seen before. But otherworldly creatures and 80’s nostalgia aren’t the only things that make the show great. Stranger Things owes a lot … Read moreHow Stranger Things Turned Content Marketing Upside Down

Organic SEO: How PR Can Help

Organic SEO can no longer sit by itself ticking over. It needs to be used as part of a wider marketing approach. Studies show that PPC, Content marketing and social media marketing all have a significant impact on your SEO success. Arguably, PR is much bigger than any of these. Good PR can impact your … Read moreOrganic SEO: How PR Can Help

Kids PR: Why Your Pregnancy Retreat Needs PR

If you type ‘babymoon’ into Instagram, you’ll find hundreds of beautiful mums to be advertising pregnancy retreats across the world. Last year, 16% of expectant parents went on a last minute get away, with a further 28% planning one in the future; the number expecting to rise in 2019. If you own or manage a … Read moreKids PR: Why Your Pregnancy Retreat Needs PR

Social Media Marketing: Is the Influencer Bubble Set to Burst

An influencer was caught out on social media after she failed to sell 36 t-shirts required to start her clothing line; despite having 2 million followers. People were quick to jump on this, with many claiming that the influencer bubble was set to burst. But just how accurate is this claim and what does it … Read moreSocial Media Marketing: Is the Influencer Bubble Set to Burst

Why Reviews Are Important for Organic SEO

When it comes to business, reputation is everything. What people think and say about your business is vital to its success; not just in getting people through the door, but for your organic SEO. 93% of customers are influenced by online reviews, which makes them important for your business. With this in mind, here are … Read moreWhy Reviews Are Important for Organic SEO

How Eco-Conscious Millennials Shaped the Hospitality Industry

Millennials are the most environmentally- conscious generation to date, with 75% of them willing to pay extra for sustainable products. Studies show that millennial shoppers are willing to spend more on products and services from brands that appear to be socially responsible. With 75% of the consumer marketing predicted to be millennials by 2025, it’s … Read moreHow Eco-Conscious Millennials Shaped the Hospitality Industry

What Black Mirror Teaches Us About Content Marketing

When Black Mirror first appeared in 2011, the show likened technology to a drug and the harmful side effects of using it. The series takes existing technologies and places them in a near future where they are just advanced enough to frighten or tempt us. When asked about the show in 2015, Andy Maskin from … Read moreWhat Black Mirror Teaches Us About Content Marketing

Fashion PR: How to Market Your Sustainable Fashion Brand

The fashion industry is a £66 billion industry. With thousands of brands in the UK alone, standing out from the competition can be tough. Last year was dubbed ‘the year fashion got serious about sustainability”. Fashion brands are now shunning fast fashion in favour of eco-friendly, ethically made clothes for the increasingly eco-conscious consumer. But … Read moreFashion PR: How to Market Your Sustainable Fashion Brand

Why Instagram Is the Secret to Retail Succes

Instagram is not just a place where millennials go to post food pictures. There’s real money changing hands; influenced by the power of the social media platform. As a result of this, Instagram now has the ability to promote and sell products; moving closer to becoming a full ecommerce site. So why is Instagram the … Read moreWhy Instagram Is the Secret to Retail Succes

Three Game Changing​ Hospitality Marketing Ideas for Your Bar

Social media marketing is now the most popular form of advertising for hospitality businesses. Standing out from the crowd is now harder than ever. If you want to attract, engage and keep customers in today’s market; you’ll have to shake up your hospitality marketing campaigns. Here at VerriBerri, Essex digital marketing agency, we highly encourage … Read moreThree Game Changing​ Hospitality Marketing Ideas for Your Bar