VerriBerri

Social Media Marketing: What Hiding Likes Means For Brands

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Many brands and influencers see the number of likes they receive from a post as a marker of their social media marketing campaigns success. However, that could all be about to change. This year Instagram announced it was running a test that would hide the total number of likes and video views its users in … Read moreSocial Media Marketing: What Hiding Likes Means For Brands

How Brands Connect With Millennials

Millennials are the largest generation to date, with 35% set to make up the global workforce by 2020. Unlike previous generations, Millennials have grown up both tech savvy and sceptical of business motives; making it incredibly difficult for brands to connect with them. With this in mind, our Essex PR agency VerriBerri reveals our top three … Read moreHow Brands Connect With Millennials

Social Media Marketing: What’s Changed in 2019?

With the end of the year in sight, now is a great time to look back and reflect on what your business has been doing and find ways to improve your social media marketing strategy. The past year has seen some big changes to the way brands are marketing themselves on social media. As a … Read moreSocial Media Marketing: What’s Changed in 2019?

Why Sustainability Is the New Marketing Trend

With David Attenborough challenging world leaders to address climate change and plastic use at an all-time high, it’s no surprise that brands are becoming more sustainable. As 88% of consumers demand brands to make a difference to the world; companies are now showcasing their sustainability efforts in their marketing campaigns to help ease the concerns of troubled … Read moreWhy Sustainability Is the New Marketing Trend

How Videos Can Improve Your Content Marketing Strategy

Videos are now the biggest form of content marketing, with 71% of consumers watching more online videos than ever before; according to HubSpot. Videos are now used in a variety of ways to help promote a brands product or services, while building a relationship with customers. If you’re looking to improve your overall marketing strategy, video content … Read moreHow Videos Can Improve Your Content Marketing Strategy

How Stranger Things Turned Content Marketing Upside Down

If you haven’t seen Stranger Things yet, where have you been? Last week, the hit Netflix show launched its third season; conjuring up a buzz no show on the streaming platform has ever seen before. But otherworldly creatures and 80’s nostalgia aren’t the only things that make the show great. Stranger Things owes a lot … Read moreHow Stranger Things Turned Content Marketing Upside Down

Organic SEO: How PR Can Help

Organic SEO can no longer sit by itself ticking over. It needs to be used as part of a wider marketing approach. Studies show that PPC, Content marketing and social media marketing all have a significant impact on your SEO success. Arguably, PR is much bigger than any of these. Good PR can impact your … Read moreOrganic SEO: How PR Can Help

Kids PR: Why Your Pregnancy Retreat Needs PR

If you type ‘babymoon’ into Instagram, you’ll find hundreds of beautiful mums to be advertising pregnancy retreats across the world. Last year, 16% of expectant parents went on a last minute get away, with a further 28% planning one in the future; the number expecting to rise in 2019. If you own or manage a … Read moreKids PR: Why Your Pregnancy Retreat Needs PR

Social Media Marketing: Is the Influencer Bubble Set to Burst

An influencer was caught out on social media after she failed to sell 36 t-shirts required to start her clothing line; despite having 2 million followers. People were quick to jump on this, with many claiming that the influencer bubble was set to burst. But just how accurate is this claim and what does it … Read moreSocial Media Marketing: Is the Influencer Bubble Set to Burst

Why Reviews Are Important for Organic SEO

When it comes to business, reputation is everything. What people think and say about your business is vital to its success; not just in getting people through the door, but for your organic SEO. 93% of customers are influenced by online reviews, which makes them important for your business. With this in mind, here are … Read moreWhy Reviews Are Important for Organic SEO