Compared to other majorly successful social platforms such as Facebook and Instagram, Twitter is considered a bit on an enigma when it comes to increasing engagement. You can be left feeling lost and inadequate when you see your competitors gain more followers than you; but they seem to be posting similar content to yourself. The … Read moreThe Ultimate Guide to Running a Successful Twitter Account
When it comes to managing your social channels, it’s not just about brushing up your profile, or posting statuses and images that appeal to the audience. You must also consider your approaches to customer service and communicating through direct messages to the public, in an appropriate, yet also entertaining manner. VerriBerri marketing agency Essex will … Read moreGet your Social Responses Right!
Although the rate of users setting up Twitter accounts may be dwindling, the popularity of the social media channel is still very high. The platform has continuously changed and adapted to accommodate more business focussed purposes, away from the more casual user. With Twitter being such an important tool for companies, you can see why … Read moreUsing Twitter the Right way!
The importance of social media cannot be understated. Many firms often consider social media as being their virtual ‘store-front’ rather than a website, that just shows the extent of social media’s importance in the last five years. For industries that are customer-focused and therefore rely on positive rapports with the public, such as hotels, social … Read moreSocial Media for Hotels
Social media presents itself as an interesting dilemma for places such as Italian restaurants. As mentioned yesterday, the majority of Italian eateries promote themselves as being classy establishments, however it could be argued that social media contradicts this sophisticated approach, as social platforms are usually more informal in nature. Why Social Media is Essential Though … Read moreSocial Media for Italian Restaurants
Social media is a key element to any business’ marketing and PR strategy. It is the perfect way of easily keeping in contact with the public, something that was originally achieved through email marketing which, although still a good tool of communication, is not as widespread as social media. The need for Social Media For … Read moreWhat Social Media can do for your Restaurant
When you think of summer you imagine holidays, sun and time off work. Another major component of a modern British summer time is music festivals, which vary in size and stature from Glastonbury to Lovebox. When it comes to festivals, unfortunately the poor weather or mismanagement can lead to a cancellation, something we saw at … Read moreDon’t let your PR be a Disaster
It was only last month that we questioned the strength of Twitter against other established and fast-growing social media channels, including Facebook and Snapchat. The insufficient monitoring of content and lack of credibility surrounding ‘sources’ is a concern, yet VerriBerri still saw a lot of value in Twitter. Recent news though has led to a … Read moreThe Resurgence of Twitter
If you’re a large corporation with little in the way of competition, you can basically tweet anything you want and you can guarantee retweets, favourites and replies will follow! Anything mildly humorous will be spread across the web like wildfire, unlike smaller accounts, who crave just a few mentions a day. So what should you … Read moreTwitter doesn’t have to be Serious!