As a TikTok social media marketing agency in Colchester, we see the industry changing daily. With new platforms cropping up everywhere, knowing where to market yourselves online can be overwhelming. In fact, trying to keep up with changing trends is a whole other job in itself. If you’ve found yourself in this predicament, you may be wondering whether TikTok is right for you. Moreover, how you would even go about marketing in this way. If this is the case, keep on reading!
Who We Are
To start by way of introduction, VerriBerri is a well-known marketing and PR agency. We specialise in all areas across the sector, social media specifically. Having operated in the marketing industry for over a decade, we know the landscape like the backs of our hands. In addition, we have a fantastic team behind us who are diverse, creative and driven. We have a proven track record of achieving quality results for our clients. Afterall, we never leave a job half done!
As a fully integrated agency, we can aid you in all areas of your strategy, covering all of your marketing needs. The services we currently offer include (but are not limited to):
- Social Media Marketing (SMM)
- Event Management
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Crisis Management
- Public Relations (PR)
- Graphic Design
The History of TikTok
Created in September 2016, TikTok doesn’t quite follow the conventional structure when it comes to social media sites. Think of it as being a bit more of a modern YouTube. If you are unfamiliar, this platform allows users to upload a 60 second clip to share with their followers. The outlet takes advantage of the impatient nature of individuals today and how fast-paced society now is. Although Instagram may be implementing features that mimic TikTok’s USP, the space still remains fairly unique and unrivalled.
Despite their launch 5 years ago, TikTok really shot to fame last year during the Coronavirus pandemic. Although popular when first released, the spiral they have seen in the past year has been astronomical. The platform now has over 689 million users worldwide and over 2 billion app downloads. For scale, this figure is almost as high as LinkedIn’s user base (740 million users) who released their online portal back in 2002. Crazy, right?
Is TikTok Right for Me?
With usership levels higher than ever, TikTok can be a great place for certain brands to market themselves. However, this platform isn’t for everyone. It is difficult to say categorically whether TikTok is right for you without further information on your company. However, if you are trying to reach a younger audience, for example, teens and young adults, this platform could just become your new best friend. Before implementing TikTok into your social media strategy, however, there are some key things you need to know. Below, we go into detail on some of our top tips for marketing your business on TikTok.
Tips for Marketing on TikTok
1. Jumping on Trends
When marketing on TikTok, sticking to trends is one of the biggest pieces of advice we can give. Realistically, trends are what keep this platform thriving. The quicker you can jump on these, the further your posts are likely to reach. This is a great way to boost your following and keep your audience engaged and captivated.
2. Be authentic
Slightly contradicting to the first point we made, there still needs to be a heavy focus on staying authentic. Users don’t want to be seeing the same content over and over. This becomes boring and won’t catch people’s attention. Instead, you should try and put your own spin on trends to keep your audience captivated. If you’re struggling to come up with new ideas, our TikTok social media marketing agency in Colchester can help. Afterall, that is what we are here for!
3. Post frequently
Like Twitter, TikTok requires frequent posting if you are going to gain any kind of traction. We understand this can be time consuming, but the ROI is guaranteed to be worth it. Posting regular videos will keep you at the forefront of your audience’s mind. This will encourage them to visit your site and make purchases, improving your revenue.
4. Use trending hashtags
Similar to other platforms such as Instagram and Twitter, hashtags are invaluable on TikTok too. Using popular tags on each of your posts will allow you to reach an interested audience. This improves your visibility and makes your profile more discoverable. Like with Instagram, TikTok have their own algorithm.
This allows them to identify what content a user enjoys so that they can share more of this with them. The aim is to keep people using their app for longer. This means that hashtags aren’t quite as straight forward as they may seem at first. If you’re struggling to grow on this platform, you may find it more cost-effective to employ the help of our TikTok social media marketing agency in Colchester.
5. Make sure you’re using a business account
One of the biggest benefits of marketing through social media is how measurable it is. Through your analytics, you can gain an invaluable insight into what your followers enjoy seeing. Further, how on track you are with reaching certain targets. Ensuring your TikTok account is set to business is vital. Without this, you won’t be able to measure your progress. What’s more, having a business account allows you to include your URL on your profile. This directs more traffic to your website and can help your SEO value.
Contact Our Social Media Marketing Agency in Colchester
Do you think TikTok may be right for you? Why not get in touch with our experts?
At our TikTok social media marketing agency in Colchester, we have over 12 years of experience marketing brands digitally. No matter your industry, we have a team ready and waiting to hit the ground running with your marketing strategy. For more information and your free proposal, call us on 01376 386 850 or click here.