If you have recently decided to up your game when it comes to marketing, we’re here to offer tips from an agency to increase brand recognition.
When our markets become wildly oversaturated, it can be tricky to make noise, a key element in the success of any business.
At VerriBerri, we have been helping businesses to find their voice since 2009. Through well-rounded strategies and comprehensive campaigns, we can help you to grow your brand, building your visibility along the way.
Our portfolio and wealth of knowledge spans a wide range of industries. This is true of every niche, from children’s brands, right the way through to fintech. Within our different departments, we have a workforce with their own individual strengths and talents. When you choose to collaborate with us, we will pair you with an account manager who has thorough experience within your industry. You can rest easy knowing that your brand is in safe hands with us!
What is brand recognition and why is it important?
Over time, the branding of certain businesses etches into our memory. For instance, if you see the golden arches, you instantly know that you’re not too far from a McDonald’s. Brand recognition is all about how recognisable you are to your audience. Ask yourself, are people aware of your organisation? If the answer is no, this is something you need to be working on.
Brand recognition is important for a multitude of reasons, one of the main ones being customer retention. If your business offers a product where repeat purchase is possible, improving your brand recognition is a great way to improve your chances of this happening. A loyal client base allows for sustainable growth by ensuring financial stability.
As an agency who are engaged to increase brand recognition, we know just how important it is that your brand stands out. These days, many sectors (especially the most lucrative ones) are full of strong competitors. For most businesses, becoming a market leader is a common long-term goal. Through powerful marketing, we can help you to build brand awareness, pushing you one step closer to reaching this objective.
Last but by no means least, better brand visibility will also give you a huge boost when it comes to your revenue too. As humans, we’re creatures of habit, and this is a clear trend we can see through our purchasing patterns and habits. Many of us like to stick to the brands we know and love. Through strong brand recognition you’re able to assert dominance within your market and build your credibility; encouraging more people to support your brand.
How to improve your brand recognition.
Thankfully, there are lots of different ways for businesses to improve the recognition of their brands. Below are a few recommendations from our award-winning marketing team…
1. Brand discovery
Brand discovery is a key part of the process when it comes to improving awareness around your products/services. Aspects such as your logo, key colours, and typography are how people distinguish between others in your market. What’s more, it’s how they remember you.
As an integrated agency to increase brand recognition, we have an entire department dedicated to graphic design. When you work with us, we can help you to find a direction for your organisation, formulating comprehensive branding guidelines along the way. Further, should your site need a revamp, our web developers would be more than happy to lend a helping hand!
2. Formulating a strong strategy
Marketing is something that we believe every business should be investing in. Even if you are thriving, there is always scope for growth. Building a well-rounded strategy is one of the easiest ways to raise awareness for your organisation.
At VerriBerri, we can help you to discover and implement the techniques that are likely to be the most lucrative for you. What’s more, we’ll manage the execution of your strategy from start to finish! Key areas of expertise include…
- Social media marketing (SMM)
- Event planning and management
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Media relations and influencer marketing
- Crisis management
3. Launching memorable campaigns
During our lifetime, we’re subjected to thousands of advertising and marketing campaigns. With our minds so saturated with this kind of content, if you want yours to be memorable, it needs to be different.
Knowing what to say or how to get your point across can be tricky. What’s more, it can also often feel like everything has already been done before. Creativity is a real strength of each member of our team, and creating unique campaigns is what we do best! If you’re struggling for ideas, it might be time you reach out to an agency to increase brand recognition in the UK.
4. Developing a long-term relationship with your consumers
In this day and age, people want to feel close to the brands they love. Throughout the pandemic, many of us become more conscious about who we buy from, leading most of us to shun multi-conglomerates. As time goes on, the relationship a brand has with their consumers is growing increasingly important.
There are plenty of ways you can bridge the gap between you and your customers. Getting them involved on social media via polls or question boxes is a great way to make your followers feel valued. What’s more, sharing raw and transparent stories within the press is also a good way of breaking down barriers too.
Get in touch
At VerriBerri, we love nothing more than contributing to the growth and success of our clients. We have been elevating brands since 2009 and during this time, have been awarded many accolades for our hard work. These include titles such as ‘Best PR Agency’ and ‘Most Influential Marketing Director’, in addition to a number of staff wellbeing awards.
If you’re in the process of looking for an agency to increase brand awareness, why not get in touch? For more information on how we can help, just click here!