02 Mar Travel Agency Marketing: How to Rebuild After the Pandemic
As specialists in travel agency marketing, we know the pandemic has hit your sector harder than any other. With such heavy travel restrictions in place, your entire business has most likely come to a halt. No doubt, this has caused unimaginable damage. Despite this, we are finally starting to see a light at the end of the tunnel when it comes to a pandemic-free world. This means you may be looking for a way to boost your brand and rebuild after lockdown. If this is the case, we can help!
At VerriBerri, travel agency marketing is what we do. We have been operating in this field for over a decade. To say our knowledge is extensive would be an understatement. We’re always ready to take on our next challenge and can’t wait to help deserving brands recover after the past years events. No matter your needs, we have the perfect marketing solutions for you. Read on to hear more about our fantastic services.
Refreshing Your Visual Identity
Every business needs graphic design in one way or another. You cannot have a business without a logo and for most of you; you’d be lost without your website too. When it comes to design for your travel agency, you need to establish trust among your target segment. Moreover, you need to be memorable. When people book holidays with you, they’re often spending a lot of money. Therefore, they need to know you are credible and will deliver. Good graphic design will help you to instil this idea. In addition, you want people to think of your brand when they consider booking a holiday. The only way to achieve this is through a strong visual identity.
At VerriBerri, our graphic design department are incredible at what they do. Whether you’re looking for a complete rebrand, starting from scratch or looking to refresh, you need a team you can trust. When you work with us, that is exactly what you get!
Keeping Your Feed Updated
Social media is an extremely popular choice when it comes to travel agency marketing and rightly so. I think we can all agree that the amount of time we spend on social media is rapidly increasing. This offers up the perfect platform to market your brand.
Depending on who your target audience is, you have a range of options when it comes to platforms. For example, those of you with more affluent clientele may go for LinkedIn. Meanwhile, those booking holidays for families would likely find the best traction through Facebook. Either way, your online presence can work wonders for your visibility. You can also utilise the outlets for offering customer service and building your reputation.
If you’re after a team who can help you create content, you’ve come to the right place. Our travel agency marketing specialists can help take the burden off. Sit back and let us keep your feeds up to date. We can even help diversify your content through our photography, videography and graphic making services.
Improve Your Discoverability
Earlier we discussed that, as a travel agency, it’s most likely that you heavily depend on your website. Even if your site is aesthetically pleasing this unfortunately won’t cut it. In fact, having a website at all is pointless without implementing SEO into your strategy.
The end goal of search engine optimisation (SEO) is to improve how high you rank on Google. Obviously, the closer to the top you appear, the higher your click through rate (CTR.) Then, it’s your websites job to covert these clicks to sales.
Given that Google is a respected source for information; their credibility will rub off on you. Afterall, they wouldn’t promote your site to their users unless they had vetted you properly. This will help you to establish more trust among your audience whilst getting ahead of your competitors. What’s more, SEO provides the added bonus of a better end user experience for your customers.
As anyone will tell you, SEO is an extremely tricky process to get right and one that requires skill and experience. It’s important that you note, SEO is not advisable to attempt yourselves. This could result in irreversible damage to your site health.
Why You Need an Agency
One of the biggest issues businesses find with marketing is how time consuming it can be. We know that when you run a business, spare time is almost non-existent. It’s for this reason that people sometimes neglect their marketing strategy. Despite this, it’s important you are investing in this area nonetheless. When you work with an agency like ours, you benefit from far more time to spend elsewhere. Allow us to take the weight off your shoulders.
Creativity doesn’t come naturally to all of us. Regardless, most marketing methods require a innovate team behind them. Unless you can inject some energy into your social media posts or graphic design, people aren’t going to be interested. Everything you create needs to be unique and captivating if it’s going to be effective.
Lastly, top marketing agencies should obviously have impeccable knowledge of the marketing landscape. This means knowing exactly what your consumers want to see and how to best reach them. At VerriBerri, we have years of experience learning consumer behaviour and how to get the best results. Without working alongside an agency, you run the risk of missing the spot with your marketing. This can make the whole process more time-intensive.
Contact Our Travel Agency Marketing Specialists
If you’re looking to rebuild your travel brand after the pandemic, then we want to help! We value each of our clients which means we always aim to go above and beyond what is expected of us. We know that each business that approaches us is very different from the next. That’s why we tailor all of our packages to suit you. If you’d like to receive a free proposal, why not get in touch today? Call the office on 01376 386 850 or click here.