18 Nov Twitter Marketing Agency – UK
The Advantages Of Utilising A Twitter Marketing Agency
For all its foibles – read: providing a platform for certain outgoing presidents; Twitter can still very much lay claim to being the king of all social media platforms. Since its inception all the way back in 2006 (way to make myself feel old…) this arena; so often conversational in tone (and, just as often, anything but) has gone through many changes in order to get to where it is, today. What remains unchanged, however, is its power as an incisive and clever marketing tool. The team here at VerriBerri, a leading Twitter marketing agency, wanted to take you through why exactly this platform still provides such great opportunities for businesses. Full disclaimer, though, we might end up taking a bit more than 280 characters to do so…
When Done Right, It Offers Huge Rewards
Now, it’s worth saying at this point, that whilst it’s easy to reap rewards from Twitter, there’s an awful lot of dross out there. The sheer quantity of users alone (numbering currently at around the 340 million mark;) gives an indication that simply a presence on the platform, alone, isn’t going to cut the mustard. You must elevate your account’s quality. When it comes to success on Twitter, you have to put the work in. Now, that’s not to say that you have to dedicate yourself to being a social media professional, far from it. But committing to certain key principles, namely consistency and quality, should set the bar rolling.
Practical Tips To Improve Quality
What does this mean, in practice? Well, several things. Firstly, you should audit your account’s previous activity. Many smaller businesses, in particular, convert their personal Twitter account into their business one. There’s absolutely nothing wrong with this, but for heaven’s sake make sure you check your old personal tweets. Because you can get your bottom dollar that once your account has taken off, some individual (with too much free time on their hands) will dredge up any skeletons that haven’t been dealt with, previously. You may not even remember having tweeted something, it might be from that long ago, but if it’s still there and it’s in any way problematic (even if that’s representative of you or your brand now) it will be damaging.
Moreover, look to strike a consistent tone with your posting. Fortunately, this is most easily done by utilising one focal point in terms of creating content/tweeting and with smaller businesses that tends to be the case anyway. What you find as you start adding multiple voices to the fray is that brand clarity becomes somewhat muddied and less coherent. Finally, we’d suggest a couple of small investments that will help go a long way.
Most obvious would be some professional quality photography or graphic design to help create a slick-looking profile picture and accompanying banner image. You don’t have a lot of time in which to capture people’s attention when trying to build a following, and your chances of doing so become even less so if you’re account looks shoddy.
Use A Twitter Marketing Agency
If this all sounds like a lot of hard work over nothing, then don’t worry, that’s exactly what we’re here for! By installing a singular account manager, your brand tone of voice will be consistent, you can leave engagement to us and trust that growth will be organic! With a Twitter marketing agency, what’s not to like!
It’s A Great Place To Build A Loyal Customer-Base
The back-and-forth nature that Twitter gears itself around unquestionably lends itself to being a platform ripe for establishing customer loyalty. There are very few other platforms where you can so quickly get in touch, banter with and make yourself heard in the way that Twitter enables you to do. The nature of hash tagging means that you can very easily create a kind of ‘fan-base’ following, it very much lends itself to that team-like belonging, that feeling that you’re a part of something. In other words, Twitter tapped into something innately human when they started focusing on hashtags – and that’s the fear of missing out (FOMO).
It’s become something of a joke now that news first breaks on Twitter. When broadcast media first came along, it overtook print media in terms of speed of news turnaround – now that too has been surpassed by the speedy thumbs of Twitter users. If you can successfully hijack a trending hashtag or topic, you’ll find that your tweets will be being seen by a huge – potentially hitherto untapped – audience.
The Thing About Tone
Now, for all this talk of being conversational and informal, there’s something that’s worth bearing in mind. There’s a fine line between being funny and being self-satisfied. We see a lot of accounts online, on Twitter especially, that try too hard to be funny and clever, and as a result all they end up doing is alienating themselves. It just looks smug, at the end of the day, and actually, the funniest accounts – the most engaging – are those that aren’t afraid to poke a bit of fun at themselves, before others. There’s probably a life motto in there somewhere, as well! Also, at the end of the day it’s important to note that you’re still a business, not somebody’s friend. People still (understandably) expect a degree of professionalism even on this most spontaneous of platforms.
Contact Our Twitter Marketing Agency
It might be something of an echo chamber at times, and whilst from a personal perspective we’re all very much slaves to its algorithms, Twitter remains an immensely profitable platform for businesses to pursue. Particularly from a visibility perspective. So, if you’d like to find out more about our Twitter marketing agency, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to have a natter (virtually, of course!) and or maybe even a conversation over a few tweets? However, you want to get in touch, we’re excited to see where your business wants to head! Click here to fill out a contact form,