06 Jan UK Advertising Agency: Is this the right route for my business?
When it comes to the search for a UK advertising agency, it’s important that you first consider whether this is really the best route for your business. After all, no organisation wants to throw money at something that they don’t have to. With this in mind, could there be a better, more organic route for your brand?
At VerriBerri, we have been helping businesses to build and implement strong marketing strategies since 2009. Our extensive experience has allowed us to work with a colourful range of organisations, from aesthetics companies and baby brands, right through specialists in financial technology.
The extensive skillsets of our team have allowed us to diversify the way we work to incorporate a larger range of services. As it stands, our specialisms currently include…
- Event planning and management
- Graphic design (branding)
- Website development
- Internal communications
- Public relations (press and influencer marketing)
- Crisis management
- Search engine marketing (SEO and PPC)
- Social media marketing and management
What is advertisement?
For those of you who don’t know, advertisement refers to any kind of paid promotion. This includes any kind of advert, be it on the TV, radio, or even Spotify! In addition, this also includes the likes of digital billboards and ads in the press. Just like marketing, this technique aims to place your product(s) in front of the right people, encouraging them to buy.
As we just mentioned, this kind of exposure is usually paid for directly and is a non-organic way of improving your sales. What’s more, a UK advertising agency is usually an additional must-have expenditure too. Whilst advertising is a good idea in theory, for smaller brands, this often proves wildly expensive.
What is marketing?
On the other hand, marketing is an organic form of promotion that avoids all direct costs. This is a great way to spread the message about your brand, all whilst building your reputation.
The aim of marketing is to be subtle in your approach. This is not a sales tactic as such, nonetheless, this can still be incredibly useful in boosting your conversion rate. When people are being marketed to, they often don’t know it, hence why it is so successful. What’s more, although there are indirect costs involved when you hire a marketing agency, your ROI is usually far higher. Providing you choose a credible team of specialists, that is!
How to the two differ?
Although their motives are similar, there are a number of key differences between advertising and marketing that you need to be aware of. Perhaps one of the most important things to note is their approach. Advertising is salesy and there is no way to get around this. On the other hand, marketing is typically far less invasive.
Whilst advertisement provides the perfect quick fix, in terms of long-term strategy, marketing certainly has more to offer. When you stop paying for your adverts to appear on the television, for example, all results stop too. In comparison, the effects of a strong marketing strategy will last far longer.
Additionally, due to marketing’s organic nature, this promotional technique is usually far cheaper than the alternative too. Both methods usually require some professional help, (a UK advertising agency, for example) however the latter tends to be more expensive overall. With this, there is no guarantee that advertising will necessarily guarantee better results.
Which shall I choose? Advertising or marketing?
If you ask us, marketing is the better way to go! Although we may be bias…
Really, this is a decision that can only be made by your organisation and you alone. Only you know what your end goals and aspirations really are and what is best for your business.
For those of you looking for quick, one-off sales, advertisement may prove more successful. However, if you are looking for the added benefits of improved reputation and better customer loyalty, marketing has more to offer here.
What makes VerriBerri stand out?
Just like when you choose a UK advertising agency, it’s also important that you do your due diligence when you allocate your marketing to an outside firm too. With this in mind, we’re always happy to tell prospective clients all about what makes us different!
First and foremost, we provide complete and utter transparency with all our clients. What’s more, we also pump time into making sure you’re always kept in the loop too! We’re big believers in trust being a huge part of any successful working relationship. We produce monthly reports that allow you to see a breakdown of what we have achieved over the previous few weeks. Additionally, we’re always available via the phone, WhatsApp, or email for when you need us! You call, we answer.
The world of journalism can be a tricky one to traverse, and sometimes, getting a publication to pick up an article can feel near impossible. With no assurance that a reporter will ever publish your story, this of course leaves our clients in a place of vulnerability. So that you can be sure that you’ll always get a return on your investment, we offer a complete guarantee to all of our PR clients. Should we ever lose a lead, we will work tirelessly to replace this, rather than just fob you off! What’s more, we’re the only UK agency to offer this level of security.
Last but by no means least, through the years, we have been incredibly lucky to receive a number of prestigious awards. From ‘Best Marketing & PR Agency’ for 3 years running, right through to ‘Most influential Marketing Director’, you can be confident in our ability to deliver.
Want to know more?
Changed your stance on the search for a UK advertising agency? Keen to know more about the world of marketing? For more info on any of the services we provide, get in touch! We’ll even produce a complimentary proposal should you need us too!
You can reach a member of our elite team by calling 01376 386 850. Alternatively, for more ways to contact us, just click here!