There are lots of things to think about in the lead up to a new product launch. What’s more, your UK digital marketing strategy is just another thing to add to this list. If you’re feeling overwhelmed during this period, it might be time to reach out to a communications agency. That’s where we come in!
Getting Your Ducks In A Row
Believe it or not, there are a number of things that need to be done prior to entering the planning stage. Firstly, you need to consider what kind of budget you have available for your marketing campaign. The saying is true – it takes money to make money. Whilst you don’t need to be spending a crazy budget on your strategy, you do need to have a fair budget set aside if you want to make any kind of impact.
Additionally, you also need to consider your goals and what you’re looking to achieve from your marketing. It might be that you’re simply looking to build up a buzz around your new product line or maybe you’re looking for business growth as part of a wider exit strategy. No matter your objectives, VerriBerri can help you achieve them!
Building Your Strategy
Once you have determined key goals and a budget for your marketing activity, it’s time to get planning. There is a lot that goes into a digital strategy, with lots of different elements to consider. Some of these include:
- Audience: Who is it that’s buying your products and what consumer groups are you looking to target? What are their pain points? If you haven’t already, you should also look at market segmentation here.
- Competitors: Who else is in the space and what campaigns do they have running at present? Are these working well for them?
- Medium: What areas of UK digital marketing will be most suitable? How much time will you allow for each section? How will you measure success?
- SWOT: What are your strengths and weaknesses as a brand? Are there any opportunities or threats?
If you’ve hit a stumbling block with what to include within your marketing plan, here at VerriBerri, we offer a strategy building service. We’ll work with you to understand your requirements and aspirations to determine a clear path forward. Our strategies are built to optimise ROI, ensuring that every penny of your budget is put to good use!
Creating A Bank of Content
Prior to starting any UK digital marketing activity, you’ll first need a bank of images. Whether you offer a physical product or not, people like to have something visual that they can look at, memorise, and refer back to. In fact, research suggests that 95% of people retain a marketing message if delivered in video format as opposed to just text. What’s more, Tweets with a video or image attached get 150% more shares than those without.
Images and videos should be utilised throughout everything you do – on your website, throughout blogs, on your social media pages, and throughout articles within the press. This being said, if you’re not too handy with a camera, you’re likely to need a specialist’s help.
At VerriBerri, we have our own in-house graphic designers and photographers who can help you to create this bank of images. For more information regarding our pricing, get in touch!
Ready, Steady, Go
Now you’ve laid all of the foundations for your UK digital marketing strategy, you’re really able to hit the ground running with your campaign. Generating a buzz around your new product launch is the main aim and a comprehensive strategy will do just that!
Working With VerriBerri
Here at VerriBerri, we are well seasoned marketeers with over 14 years of experience within the industry. Operating across the entirety of the UK (and further afield), we can provide a one-stop-shop covering your every marketing need.
We have in-house departments specialising in all of the following areas:
- Social media marketing and advertising
- Public relations and reputation management
- Influencer and affiliate marketing
- Search marketing (SEO and PPC)
- Content and email marketing
- Graphic design and branding
- Event planning and management
In addition to over a decade of experience, our team is also multi-award-winning! With titles such as ‘Best PR and Marketing Agency’ under our belt, you can have complete confidence in our expertise.
When you work with us, we want you to see the true value in what we do. We aren’t just another expenditure. We view each of our clients as partnerships in which we will strive to achieve nothing but the very best. When you work with VerriBerri, you’re investing in your businesses long term stability and future.
Get In Touch!
To speak to one of our business development specialists about your UK digital marketing, get in touch by calling us on 01376 386 850. Not got time for a call? You can also email us by clicking here!