UK Property Marketing Agency

property and home marketing agency

UK Property Marketing Agency

As the busiest time of the year for buying houses draws closer, it’s only natural that you’re on the hunt for a UK property marketing agency. The month of February is the most popular time for purchasing and moving home, as is the spring season. It’s important that you are getting your strategy in check sooner rather than later.

The property industry is a vast, encompassing a multitude of specialisms, from chartered surveying and real estate, right through to interior design. Regardless of your niche, the team here at VerriBerri are keen to help your company flourish as we go into the New Year. With a mixture of passion, experience, and creativity, we can get your brand on the map in no time! 

What is marketing and how does it work?

interiors

If this is your first encounter with marketing, you might be unfamiliar with how the whole process works. Put simply, this promotional technique is a way for brands to get their products/services in front of the right people. With so many markets now becoming oversaturated, making some noise, and generating attention for your business can be tricky. If this is something you’re struggling with, marketing is the answer to all your prayers!

So, how does this differ from advertisement, you ask? The two techniques are often confused with one another simply because they share a similar end goal. Having said this, both methods take a very different approach.

Marketing is an organic form of promotion. This means that there are no direct costs involved in producing the results you receive. Although seeking support from a marketing agency is always advisable, this method is still often far cheaper than advertisement. What’s more, it takes a far subtler and less invasive approach too. 

At our UK property marketing agency, we can provide a multitude of different services to help you make some noise. These include…

  • Social media marketing and management 
  • Graphic design (branding, website development etc.)
  • Public relations (PR, influencer marketing, and crisis management)
  • Event planning and management
  • Search engine marketing (SEO and PPC)

Is marketing a necessary investment for my business?

As a UK property marketing agency, we’re often asked whether marketing is a necessary investment for businesses. We might be biased but, in our opinion, comprehensive marketing campaigns are something that every business should be investing in.

One of the key advantages of an effective strategy is exposure. Not only is marketing a great way to remind existing customers about your existence, but this is also a handy way to reach new consumers too. When well executed, marketing campaigns will help you to build your client base, all whilst making you more memorable!

Ever wondered how brands become market leaders? These days, so many markets are overcrowded, making it tricky for smaller businesses to be seen. If this is something you’re currently battling with, the work of our specialists will put you one step ahead of your fellow competitors. 

What are my options?

Before delving too deep, you first need to make sure that your branding is up to scratch. Elements such as your logo, tagline, and key colours are what make you recognisable. This is something that you need to keep consistent if you want to see the best ROI from your marketing. 

When it comes to the rest of your strategy, no two plans will ever look the same. Every business has different goals and aspirations for where they want this project to take their brand. Additionally, you will all have other unique circumstances too, such as budget, for example. With this in mind, it’s tricky for us to recommend one specific path when it comes to the execution of your strategy. In terms of techniques, however, you’re certainly going to want to pay close attention to social media, PR, and SEO. Depending on where you place within the industry, events may prove to be incredibly lucrative too!

Do I really need a specialist agency? 

When it comes to marketing, there are definitely areas of your strategy that you may be able to execute yourself. For example, lots of businesses choose to run their own social media platforms. This being said, these kinds of projects take real time and dedication, something that you might be running in short supply of. 

What’s more, a lot of techniques, SEO and PR for example, require a deep level of skill and specialist knowledge. You cannot fully optimise your website without years of hands-on experience. Similarly, you cannot pitch to journalists without existing relationships and an impeccable writing ability. 

In answer to your question, yes, hiring a UK property marketing agency is highly advisable where possible. But why choose VerriBerri, you ask?

What makes VerriBerri stand out?

When it comes to choosing a marketing agency, it’s important that you do your due diligence. Afterall, you’re essentially trusting these individuals with the fate of your entire business. With so many specialists out there, finding the right fit for your brand is vital. 

marketing for interiors and home

First and foremost, it’s important that your chosen firm understand your industry like the back of their hands. At VerriBerri, we pride ourselves on great customer service and impeccable communication. Before working on any project, we’ll take the time to learn as much as we can about your brand and its key values. Unlike many larger marketing agencies, we have more time to dedicate to getting to know each client inside and out.

Thinking of investing in PR? We won’t lie, journalists can be tricky to work with and sometimes, finding an angle that they like can feel impossible. At VerriBerri, we’re not quitters. Our team are determined and resourceful individuals who work around the clock to get our clients the coverage they deserve. What’s more, as the only UK PR agency to offer a guarantee on our leads, we even offer better security too!

Last but by no means least, we can also bring competitive pricing to the table too. London agencies charge London price tags. If this is the only place you had been looking previously, it’s important that you don’t get too bogged down thinking this is your only option. Outside of the city are a plethora of credible marketing agencies. With lower running costs, VerriBerri are able to keep our services more affordable for our clients. 

Want to know more?

The New Year marks the perfect time to ramp up your marketing campaigns. If this is something you’re serious about investing in, why not get in touch? You can reach our specialist UK property marketing agency by clicking here!