27 Feb UK Reputation Management Agency: Are You Risking Your Reputation?
As a UK reputation management agency, we are well aware just how easily a reputation is shattered. In fact, when a crisis occurs, it’s our job to pick up the pieces. But what if you could stop detrimental stories from ever hitting the news in the first place?
At VerriBerri, we are crisis management experts. This means that not only do we manage the fallout from crisis, but we also prevent them from happening. It’s our job to identify potential weaknesses in your upcoming campaigns. Moreover, we are responsible for building brands a rock-solid reputation. With us on your side, you can be much more confident in a secure future.
In addition to reputation management, we also offer a vast array of other marketing solutions. Our team are diverse, and their skills are extensive. The services we currently offer include:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Graphic Design (Branding, Website Development, Packaging)
- Social Media Management
- Public Relations (PR)
- Event Management
Types of Crisis
Many businesses fail each year due to crisis; yet countless brands still overlook how crucial it is to have a strategy in place. Think of crisis management as an insurance policy for your reputation. You may not need it, but it’s always better to have it there just in case.
The reality is, your reputation is easily one of the most important parts of your entire business. Quite frankly, you should be protecting it with your life. It’s not enough just to think a crisis won’t happen to you. It can, and most likely will. Below, we go into detail regarding the different types of crisis that can occur. Hopefully, by reading on, you will see just how vulnerable you are as a brand. Moreover, why you need a UK reputation management agency.
Putting Your Trust in Staff
When any business hires new staff, you have to put your trust in them. Your workforce becomes the face behind your brand and how they act plays a part in your reputation. Unfortunately, a staff crisis may be something you have to deal with. In fact, it’s extremely common.
Say one of your customer service providers says something they shouldn’t to a customer. For example, they cause offence or start an argument. This is completely out of your control however it is your business it will affect. Word of mouth is powerful and if yours is negative, this will have a detrimental effect on your brands image. In the long run, this could deter people from purchasing your good or service.
Why the Internet Can Be Your Worst Enemy
Although social media censorship has been a hot topic for debate recently, the reality remains the same. You cannot stop someone from sharing their opinion. Whether it be on review sites or social channels, negative comments can be damaging. During the pandemic, I think it’s safe to say, we’ve all been upping our screen times. With more people online, poor reviews of your business may be seen by more than ever before.
Say your staff crisis has occurred and isn’t effectively resolved. The offended customer may take to platforms such as Twitter or TripAdvisor to share their experience. All it takes is for a few people to share this and it could go viral. This has happened to many brands before and, without sounding dramatic; if you don’t temper this, you could be next.
When Things Go Wrong With Your Products
We have to accept that we are not always in control. Although you may have things strategically and extensively planned, there are still lots of things that can go wrong. For example, product recalls. Although slightly less likely than the other two types of crisis, product recalls do still happen. When these occur, it can really damage the trust you worked hard to build with your consumers.
Other Marketing Methods You Can Use To Solidify Your Reputation
As we touched on before, in addition to helping brands in crisis, our UK reputation management agency also offer support in other areas of marketing. Some, if not all of these methods can really go a long way in helping you build a concrete reputation. The stronger this is, the harder it is for crisis to affect you.
Search engine optimisation (SEO) promotes your brands credibility. Google have built themselves quite the reputation and are now viewed as a credible source. When they promote your brand, this rubs off on you, making you more reputable. This instils confidence in new potential customers.
Similarly, the content you put out on social media can encourage feelings of trust, connection and loyalty. By posting regularly and sharing informative or personable content, you help to build a good image for yourself. If you are engaging and interacting with your followers, this will create a sense of community. Within this, people will become more loyal to your brand.
Ironically, as much as journalists can ruin your reputation, they can also help build it. The angle you take with PR massively varies depending on your business. Are you going to be emotive and relatable or are you going to come across as dedicated and professional? Either way, none of these attributes are bad ones to have associated with your brand. The more you build your image through PR, the stronger your name becomes within your industry.
Contact Our UK Reputation Management Agency
At VerriBerri, our many accolades are something we’re extremely proud of. Just two weeks into January, we were awarded with ‘Best PR & Marketing agency 2021.’ We may be bias, but we definitely think our team are second to none when it comes to the delivery of amazing results.
If you are keen to secure your brands future, then you need a UK reputation management agency on side. Although we may not be able to meet in person right now, we’re always available for a chat! If you’re impressed by what you see, we would love to discuss our services further with you. To contact the VerriBerri team, click here!