As a vegan PR agency, we have seen first-hand just how much this lifestyle has grown in popularity through the years. In fact, veganism has increased by 40% in the past 12 months. With the market growing ever saturated, making noise is only growing harder and harder for brands, no matter their size. For you, this means putting some serious time into your marketing strategy if you want to stand a chance of competing.
At VerriBerri, we have a wealth of experience helping companies to perfect their customer relationships. 12 years, in fact! During this time, not only have we become an established and trusted name, but we’ve also gained multi-award-winning status too. These two factors combined means that you can have full confidence in the work that we produce. Interested in knowing more about PR for vegan brands and how we can help your company? Keep reading!
Veganism is a lifestyle, not just another trend
People often assume that veganism is just a trend. However, here at our vegan PR agency, we recognise that this is a lifestyle choice, not just another fad that will eventually die out.
The term ‘vegan industry’ is incredibly broad, covering an array of different markets. From vegan hair care and beauty products, right through to food and drink, no two brands are going to take the same approach with their PR strategy. And you shouldn’t have to. At VerriBerri, we take our time to get familiar with your company before getting started on your account. Afterall, we can’t pitch to journalists if we don’t understand your product. No matter what it is that you provide, we will build a completely tailor-made package to suit your every need!
What is PR?
As some of you may already know, PR stands for public relations. This is a way for businesses to form connections with their audience and other external sources. The aim of this technique is to nurture the relationship between a consumer and a business. As a result, brands can build and maintain a positive image for their organisation, all whilst building greater awareness.
Most people know PR as being all about press. Whilst this is a huge part of our team’s workload, as technology advances, the landscape has made way for several newer additions too. As well as getting you featured inside print publications, where relevant, we can also help you gain exposure within digital outlets too. Additionally, we’re also specialists when it comes to influencer marketing!
Is a professional vegan PR agency a must-have?
The direction you choose to take your strategy in is going to depend completely on your product and what it is that you want to achieve. What works for you, might not work for the next vegan business, and so on. With the marketing industry being so broad, it can be tricky to know which way to turn without a good level of knowledge and experience in PR. If you’re struggling, this is just one of the many reasons why it might be time you reach out to a professional team.
Additionally, utilising a vegan PR agency is often far more cost and time-effective too. When approached by individual brands, publications will typically charge a fee in return for exposure. As established experts in the PR field, however, we can gain you features within these outlets free of charge, meaning your only expenditure is our time. Not to mention, it can be tricky to gain any traction without existing connections with journalists.
Last but by no means least, when you work with a professional team on your influencer campaign, we’ll help you select the right individuals to represent your brand. Before working in partnership with anyone, it’s important you do the relevant background checks. Afterall, choose the wrong creator to promote your product, and this could end up spiralling into a crisis.
So, in short, yes, a PR agency is a must-have, especially if you want to get the most out of your investment. The real question is, how do you know which is the right team for you?
Why choose VerriBerri?
VerriBerri is home to a dedicated team of PR specialists, ready to help companies in need gain well-deserved exposure. When you work with us, you are able to collaborate with passionate and creative individuals, willing to give it their all. We’d even go as far as saying that our workforce is one of our biggest assets. Furthermore, we’ll always endeavour to make clear communication a top priority, keeping you in the loop at every step. Furthermore, as a fully integrated vegan marketing agency, we can also help you build other areas of your strategy too. Alongside PR, we also specialise in a variety of different techniques, allowing us to build well-rounded campaigns for our clients.
From search engine optimisation and social media marketing, right the way through to event management. Not to mention, we’re also experts in design and website development too! Working with journalists can be tricky. Whilst the majority of the time, pitches are picked up and published seamlessly, it’s not rare for a reporter to drop your article last minute. Typically, other PR agencies tend to write these leads off without replacing them, meaning that you, the client, misses out. When you work with VerriBerri, however, we offer protection for your investment. With our PR guarantee in place, we promise to replace any lost opportunities with even better ones!
Contact us!
Does our vegan PR agency sound like the perfect match for your upcoming campaign? We’d love the chance to discuss your current strategy and how we can play our part! At the end of the day, helping organisations reach their full potential and find their voice is what we do best!
To get in touch with a member of our elite team and arrange your free consultation, just click here! You can also reach us on 01376 386 850, by clicking here, or by emailing or MD on [email protected].