04 Oct Web Marketing
What is web marketing? Great question. Let us talk you through some of the ins and outs of this new generation style of marketing. Marketing in the 21st century is mainly carried out via online portals. In today’s day and age, it is now easier than ever to access the Internet. Laptops, computers, and even smart phones can land straight on your favourite website in just the click of a button. Which is why marketing online is a smart decision for your brand or business. Let’s take a look at this in more depth…
Introduction to VerriBerri
Firstly, let us start by introducing ourselves. VerriBerri is a multi-award-winning agency with over 12 years’ experience in the web marketing industry which puts us firmly on the map as industry leading experts. Our many accolades vary from ‘best marketing agency’ to ‘best employer’, which makes VerriBerri a firm decision in your marketing strategy. We have dedicated teams in all areas of marketing including, content creation, social media, public relations, graphic design, influencers, and much more. Did we mention that all of this is also available under one roof? When you work with us, you will be provided with dedicated team members to work on your account. On top of this, you will also receive a monthly report of the work we have carried out and the result we have achieved for your business.
Marketing in the 21st Century
The face of marketing has drastically changed from years ago. Previously marketing was known as leaflets through doors or adverts in shop windows. Whilst this is still a good approach to establishing your brand, to get ahead of competitors, you are going to need a strong online presence. Most people these days, will search for whatever they require via Google.
If your company doesn’t have an online presence, then you will be missing a huge market. Let’s put this into context… as of 2019, 3.5 billion people accessed Google searches per day! That’s a whopping 40,000 queries per second on just one popular search engine! This is exactly why you need web marketing to get your name out there, in the correct way.
SEO, also known as search engine optimisation, is the art of increasing your search engine ranking. At VerriBerri we know all the right keywords to boost your SEO and push you higher on the search engines. The higher up the rankings you are, the more likely it is that people will click on your website. If you are searching for something in particular, chances are you’re not going to scroll through the pages. In fact, 90 per cent of survey respondents said they were likely to click on the first result page. This is why search engine optimisation is so important for businesses and brands in establishing their web dominance.
Moving to online marketing
Moving your business online can be daunting, especially if you are unsure on how to market yourself. Remember, first impressions always count, so it is extremely important that your website is accurate and professional.
Secondly, if you have a unique selling point, then we would always advise you to use this as an advantage over your competitors. Showcasing your product or company in an online magazine, whilst running social media content to support this will work hand in hand to attract new customers.
Whilst we can carry out marketing via any avenue, some platforms may not work for your business. At VerriBerri we believe in being transparent with our clients. You will not be sold services that we don’t think will benefit your company and ultimately help you progress forward in your ventures. This is something we pride ourselves highly on. After all, the way we see it, if you are not progressing while using our services then why would you continue to work with us? Which is exactly why we have such a strong client retention rate.
Building a social media presence
Social media is one of the most popular ways of getting your brand online. This can be done organically without spending a penny, as long as you have the time and resources to dedicate to this area. Alternatively, you can set up paid ads, these will run as normal social media posts but will be promoted outside of your following and can be specified to your targeted audience. This opens you up to a much wider reach, which will increase your following and of course, create potential for more sales.
As we previously mentioned, smart phones have changed the face of marketing. As you now have the Internet quite literally in your hand, it is easier than ever to connect to the outside world. In 2020, it was estimated that 3.6 billion people were using social media accounts worldwide. This is all easily accessible, simply at the touch of a button. Web marketing can help you to get your brand shown across all social platforms, we can produce the correct content that will be specifically aimed at your targeted audience to ensure you are making the most of your social accounts.
Contact us today!
Do you think VerriBerri’s web marketing could be the right fit for your brand? Still undecided and would like to ask us some questions? Contact us on 01376 386 850. Alternatively, click here!