18 Aug Wedding Dress PR
Wedding dress PR and Marketing advice
Let’s face it, ever since they were young, your clients have envisioned what their dream wedding dress will look like. It is easy to say that many have had that special dress planned since a young age. I know I certainly did! Here at our wedding dress PR agency, we can help your customers find you; thereby finding that dream wedding dress.
With different years come different trends in dresses, whether it is down to the detailing or a particular style, a new wedding trend across the board always seems to be on the horizon.
When it comes to finding THE dress, inevitably, customers are going to be somewhat stubborn until you find what they want.
Forgetting about focusing on the traditional bridal gown for a moment; weddings have never been so inclusive. We all now cater for every bride (and groom) out there, meaning here at VerriBerri, we can help your shop find the perfect customer.
So, as is in the spirit of this blog, let’s look at this from the perspective of your customer – someone buying a wedding dress!
You’d be lying if you say that a social media influencers have never swayed your decision about an item of clothing, I know I am most certainly guilty of it. Did you know that consumers are 81% more likely to make a purchase if an influencer they follow has shared an item to their page? PR agencies like us here at VerriBerri, help brands like you by showcasing your dresses to your customer base.
The average age to get married in the UK for women is now 35. Although life is about having fun and living it to the fullest, when it comes to ‘the big day’, we all want to look our absolute best. When finding inspiration, the ‘go to’ social media platform is Instagram.
There are a total of 27 million Instagram users in the UK, with half of them aged between 25 and 34 years old. This explains why so many women take to social media for their wedding dress inspiration.
With exclusive contacts and direct access to media outlets, wedding dress PR has never been so easy for agencies like ours. You can trust us to help you every step of the way.
A Pinterest Wedding?
The common phrase that tends to be popular amongst 21st century brides is “my Pinterest wedding has come to life”. Now, I don’t know about you, but on Pinterest you can find almost any idea you have possibly ever had; mainly weddings of course.
When you are struggling for inspiration, Pinterest is your best friend. It certainly is for your customers so why not jump on board too! Wedding dress marketing can be achieved through Pinterest; all you need to do is provide your customers with that all-important wedding dress inspo.
With us, you will have a network of professionals working with you every step of the way. Without a PR team to use to your advantage, it’s unlikely you will receive amazing opportunities. Our team will help engage your target audience; which in turn allows for a rapport to be built, a huge beneficial factor to your business and it’s income.
Social media is a brands first reliable source when it comes to marketing products. With hundreds of different wedding dress styles available, having a trusted PR agency like us is vital when it comes to customers searching for a wedding dress. The power that social media has over our decisions and opinions is crazy! Finding the right clients to cater to your brand is what a PR team excels in. With our reliable links and connections, you can guarantee that there will many clients that will be prepared to trust your brand, so that you will be able to provide them with their dream dress.
If you are not the type to stick with tradition, you may want something that is a little more ‘out there’. Our campaigns are exciting and classy. VerriBerri are with you every step of the way, taking on board any ideas you have and creating our own. After all, that is what we are here for.
Depending on what the target market is for a specific brand, a wedding dress PR agency can help with directing the correct clients that specifically suit your demographic. We can help you link your business to the more suitable social media channel to suit your target market; or find the right publications. This immediately results in an increase of clients.
Regular posting on social media platforms is key to market all products correctly. By consistently interacting with your followers, you show a level of passion towards your business that others may not. Very few necessarily consider this element when opting for social media as a source of communication. Building a strong rapport through online platforms is an important tool that our wedding dress PR agency strongly believe in, as it is a vital cog in building a brands trust with their clientele.
Whatever type of road you want go down; whatever result you want to peruse; we are here. You are probably going to need some PR and marketing to help you along the way.
We seek to increase both your income and your brand recognition. So, if you think we can be of help and would like to find out a little bit more about the wedding dress PR here at VerriBerri, then feel free to contact us by clicking here.