13 Sep Wedding PR Agency: Making noise within a heavily saturated market
Given how much the wedding industry is worth, this market has quickly become saturated; emphasising the need for a top wedding PR agency. For many people, this is one of the biggest occasions of their life, piling on the pressure when it comes to making sure the day is perfect. It is for this reason specifically that you need a PR team who can portray your brand in the best light possible. Credibility is key. People only choose items, venues, or services, from brands that represent themselves well and an occasion like a wedding calls for the very best.
Here at VerriBerri, we have specialised in public relations for almost 13 years. During this time, we have spent hours on end networking, nurturing, and building a name for ourselves in order to better our clients results. Being as well connected as we are, we are able to provide our clients with exclusive opportunities you won’t get anywhere else. Additionally, as the only PR agency in the UK to offer a lead guarantee, we provide top-tier security for your investment.
What is PR and how can it help me?
When you hire a wedding PR agency, it is their job to manage how the public perceive your brand. This is all about bridging the gap and improving your business to consumer relationship.
There are many ways that you can use our PR team to gain exposure. We can help you with…
- Generating coverage in relevant magazines and newspapers
- Creating and distributing press releases
- Implementing influencer marketing campaigns
- Getting features within media podcasts
Of course, when it comes to building your strategy, it’s vital you are choosing the right course of action for your brand. For instance, to highlight a wedding venue in all its glory, you’re probably going to want to focus on featuring within glossy wedding magazines, not gaining appearances within a podcast. On the other hand, a wedding planner would be able to use a podcast to perfectly describe what they do. At VerriBerri, we know the best way to draw attention to your brand and business so that’s exactly what we’ll help you do!
Making use of press
As you may have expected, press is going to be your first port of call when it comes to PR and a large part of your overall strategy. Afterall, you just can’t beat the exposure that comes off of a well positioned feature in a popular publication.
As a wedding brand, you’re likely going to find the most value in appearing within industry specific publications. For example, Brides or You and Your Wedding. Additionally, however, you may find features within mainstream media beneficial too. As your wedding PR agency, it is our job to seek appropriate exposure opportunities, pitch ideas, converse with journalists and write articles on your behalf. As you can begin to see, this can quickly become a time-consuming project!
How can Influencers help me?
Influencer marketing is a slightly more niche area of PR, however, when executed correctly, can bring a tremendous amount of exposure to your business. As their name would suggest, influencers are trusted by their masses of fans and when their loyal followers see them promoting a product/service, they soon want in on it!
The wedding industry is incredibly broad and is home to cake decorators, event planners, venue hosts, dress makers, the list goes on! Although this technique might not be perfect for everyone, for the select few, it can prove incredibly lucrative.
When it comes to implementing an influencer campaign, it’s incredibly vital that you choose the right individuals to be the face behind your brand. Choose the wrong creators and this could end up being detrimental. As experts, we will help you manage this project from start to finish!
Why choose VerriBerri?
At VerriBerri we want to work with you to achieve your goals, no matter how ambitious. At the end of the day, if you are not progressing, then neither are we. When you work with our wedding PR agency, we ensure that the entire process runs smoothly by making communication a top priority. We take time to get to know the brands we work with and what is important to them. We understand that what might work for one company, may not always work for others, so getting to understand your business is a vital clog in the process. Afterall, you can’t market something you don’t understand.
Additionally, total transparency is always at the top of priority list too. We know that when your business is your baby, it can be difficult to hand over any element of control, big or small. With this in mind, we always put time into streamlining our communication. Not only do we provide every client with transparent monthly reports, but we’re also not shy in telling you the truth. If we disagree with one of your ideas, we won’t just ride with it. It’s our job to deliver and we’ll ensure we achieve an amazing result for you and your brand.
All of our team are skilled professionals within the marketing and PR realms, meaning that we can be flexible to suit your changing needs. We have a number of departments within VerriBerri who all have specialist knowledge in their field. Our areas of expertise include:
- PR & influencer marketing
- Crisis communications
- Event management
- Social media marketing
- Graphic design
- Website development
- Search engine marketing
Building a strong online presence can be extremely difficult, especially without a team of professionals behind you. When you work with our wedding PR agency, we will delegate team members specifically suited to you and your needs. If you’re serious about building a strong PR strategy, then it may be time for you to outsource the work to us.
Want to know more about the work we do? Give us a call! We offer FREE consultations where we can discuss your all your PR and marketing needs. For more information, contact us on 01376 386 850. You can also get in touch with us by clicking here!