18 Feb Why Your Mens Fashion Brand Needs A PR Agency
Mens Fashion Brand PR Agency
The fashion industry has always been provocative, bold and wonderfully eccentric. Today’s marketplace is no different. The fashion market is saturated, which means it’s more vital than ever to find innovative ways of standing out.
This can be anything from finding a genuine niche within the industry; or simply marketing yourselves better than the rest of the competition. Securing a men’s fashion brand PR agency is one of the shrewdest business moves your brand can make in this new decade.
In a sector that is particularly fickle, with many trends only lasting a season, the need to generate positive buzz around your brand is huge. The fashion industry is one of the hardest to survive; to endure it for any real length of time requires more abstract thinking. The kind of thinking that a good PR agency can provide. The team here at VerriBerri, a fashion marketing and PR agency; have put together this piece detailing benefits of PR for your men’s fashion brand. When it comes to PR, there are several key do’s, but more importantly than that, an even greater number of do not’s.
Building A Solid Foundation Within The Industry
Fads may come and go, but class and style is permanent. If you can secure your brand recognition from respected fashion houses who are already well-established, then more people are going to start taking notice. One of the main remits of a PR team is to build relationships.
A PR team will work on behalf of your mens fashion brand as an intermediary between your brand and the media and larger fashion outlets. They act as a sort of middleman. Their expert industry knowledge means they’ll know exactly who is right for your brand to be pitching to. On the other hand, if you attempted to do your brand’s PR in-house, you’re more likely to take a scattergun approach – quantity not quality. This can have the impact of looking amateurish and end up adversely effecting your brand’s growth.
A mens fashion brand PR agency will tailor pitches bespoke to your brand, and then send them out to respected industry journalists and professionals; establishing a foothold in the fashion sector should be your brand’s primary port of call, and a PR team will help to do that.
Stay On Top Of mens fashion brand Trends
There are trends within trends within trends, in the fashion industry. It can be incredibly hard keeping on top of the seemingly endless stream of new trends. What’s important is recognising the appropriate ones to utilise yourself as a brand. Purely from an optics point of view, there are most definitely trends you should gravitate towards, and ones you should avoid like the mother of all rashes.
Take, for example, the current social stance towards greener living, and tackling the global climate crisis. It makes sense for your brand, if it’s able, to adopt more sustainable manufacturing and distribution practices; this helps your men’s fashion brand to be seen as socially progressive, in keeping with the times. What you shouldn’t be doing, by contrast, is buying into the fast-fashion, sweatshop methodology. Whilst this may guarantee cheaper overheads, it’s morally reprehensible and will do more long-term damage than is outweighed by any potential short-term rewards.
The issue, however, is that not all trends are as black-and-white, or as clear cut as this. A men’s fashion brand marketing agency can extrapolate the more nuanced, subtler industry trends with relative ease. That is, after all, their job. Trends wax and wane like the tides ebb and flow; it’s just about learning how to properly navigate them. If the fashion industry is a map, then a PR team should be your compass.
Crisis? What Crisis?
When you’re so entrenched within your own brand, it can be hard to see the wood for the trees. More often than not, it’s your passion project, your baby, and relinquishing control is a difficult step. It’s necessary, however. When a mens fashion brand PR agency takes your brand on-board, they’ll do a complete analysis of your strengths, weaknesses, opportunities and threats. Having done that, they can flag up areas of potential concern within your brand, and take proactive steps to address them before they develop into something more complex and damaging further down the line.
But what if you do have a crisis? What if something cropped up from out of left-field that couldn’t have been envisioned. You can plan and plan until you’re blue in the face, but there are still times where something unexpected crops up. In this instance, having an experienced team, one that’s well-versed in crisis management, can prove to be a vital asset for your brand. A PR team will address the media, be proactive and curtail any damage caused. They’ll also instantly start the rebuilding process following crises; better this than letting the situation snowball into something irreparable.
Having A Team That Genuinely Wants Your Brand To Do Well
It’s in a PR team’s best interests for your brand to succeed; because of this, you know that you’ll be getting the most from your team every day. Your successes are shared, and a community of growth is fostered within your company. It’s surprising what a difference it can make, knowing that you have people fighting in your corner, this positivity infuses its way into all facets of your brand, and you’ll be more successful as a result.
There are few industries so fluid as the fashion sector; it’s an industry that morphs every which way, and often does so in a drastic fashion, if you’ll pardon the pun. To thrive, you need to do more than just survive. A PR team helps your brand access the higher echelons of success that you’re really after.
So, if you’d like to find out more about our men’s fashion brand PR agency, then get in touch! Call VerriBerri today on 01376 386 850 for a chat with one of our team.