07 Apr Your Online Marketing In Essex
Getting The Most Out Of Your Online Marketing In Essex
Marketing is very rarely composed of a niche, singular approach. Marketing strategies usually revolve around multi-faceted ideas that interweave to form one overarching package that’s as strong as an oak. Your online marketing in Essex should be no different from this.
If you’ve focused on one aspect of marketing in the past; ask yourself whether it provided the sort of ROI that you’d been hoping for? The chances are it didn’t, and that’s most likely because it wasn’t working in conjunction with other marketing avenues. The team here at VerriBerri are specialists in online marketing in Essex. We wanted to talk to you about how each component of marketing works; and how they perform best when they come together. When it comes to marketing, the sum is very much greater than the parts.
The most recent addition to the marketing trifecta is the holy chalice that is social media marketing. The growth of social media platforms over recent years has been nothing short of staggering. What’s even better, is that this growth shows no sign of slowing down any time soon. Knowing how to properly navigate social media platforms; which, it’s worth noting, vary massively from app to app – can be a millennial minefield, so to speak.
The damage done by failing to use social media is also met in severity by the damage caused in using it incorrectly. There are codes of conduct, right and wrong ways with which to engage with users and faux pas to avoid making with regards to the content you put out. Also key to social media marketing is the idea of consistency. To ensure sustained growth on your brand’s social media accounts; you need to post high-quality content, and you need to post it consistently. This is something a team offering online marketing in Essex offers in abundance.
Social media account managers are well-trained in creating content, creating the scheduling calendars by which that content is organised, and engaging with followers. As an added bonus, most social media managers also have a great personal interest in social media themselves. Quite regularly, they are influencers themselves and live and breathe social media. Such personal interest always translates into greater pride and enthusiasm in the work that these people undertake.
The packhorse of the marketing group, the hard yards that SEO work puts in often goes unnoticed. However, it’s arguably the most important aspect there is. Search Engine Optimisation (SEO) is the process of optimising your website and its content in line with the algorithms that major search engines work by, in order to climb through the rankings for those key search phrases that you want to be seen for.
Effective SEO work is managed in several ways; copywriting is a big part of it and a content creator’s role is as much an SEO one as it is a chance to show off writing skills. Their remit (mainly) is blog writing; the art of writing engaging copy with SEO in mind is not an easy one, but one that any content creator worth their salt relishes.
Back-end SEO is the process of making sure your website is as user-friendly as possible so that Google ranks it more highly. This involves making sure all your links are in good working order, compressing image sizes and reducing load times are all good examples.
Our team offering online marketing in Essex are experienced in SEO matters, and get an analytical kind of enjoyment from watching a client’s rankings rise over time. SEO offers a much more sustainable means of growth than does its extroverted and flamboyant marketing cousin – PPC.
The glitz and glam of an agency offering online marketing in Essex, is without a shadow of a doubt the PR team. These guys know how to spin anything and everything into something positive for your brand. Many people don’t realise just how much PR executives do – scratch that, many people don’t know what PR executives do full stop. If you distil it down, PR teams work on behalf of your brand to gain exposure by securing coverage in leading industry publications such as newspapers and magazines.
In today’s world, this also extends to prominent online publications as well as those within the traditional print media. PR teams also help with event management, crisis management and general brand optics. They’re also instrumental in brainstorming sessions and can be thought of as the whirring core of an agency; from which all the best ideas oft stem.
The Whole Package
And so, we come towards the end of our tale. We come to piecing the puzzle together. Use these methods in tandem as part of a more holistic strategy and suddenly your growth kick-starts into life. If your company’s brand growth was stagnant, then approaching your marketing in this manner is the perfect elixir of life for it! If your brand has many strings to its marketing bow, it will help you thrive; it will be especially beneficial for your rankings on SERPs (Search Engine Results Pages).
The combination of back-links from PR articles, social media mentions and that all-important SEO work will see you ratchet your way up through the rankings more quickly and more sustainably than you might ever previously have imagined was possible. Not all agencies that offer online marketing in Essex take this approach, however for VerriBerri, this is by far the preferred method of marketing.
You won’t get anywhere if you’re not smart about your marketing approach. Don’t just throw marketing money at the wall and see what sticks. Have a tailor-made strategy created that you know will stick. So, if you’d like to find out any more about VerriBerri’s online marketing in Essex, then get in touch! Call today on 01376 386 850. We’d love to have a chat over the phone or in person about how we can help your brand grow and grow!