18 Aug Logo design agency: making sure your brand image hits the spot
When choosing a logo design agency, you need to be able to trust the team behind your project. Your brand image plays an enormous part in the longevity of your business, so it’s important you’re hitting the spot first time. That’s where we come in!
When you work with VerriBerri, we can bring your visions to life. Our team are creative beings, ready to inject some flare into any project thrown their way. With a wealth of experience under our belt and an outstanding reputation, you can be confident in our ability to deliver. What’s more, we’ve even been awarded multiple accolades for our hard work too!
Interested in knowing more about our logo design agency and the work we do? Keep reading!
Why your image is important
Psychologists say that it takes just 50 milliseconds for a consumer to form an opinion about your business. Once generated, these can be difficult to change. With branding being one of the first encounters someone has with your organisation, you can begin to see just how vital this is for managing public perception. It’s true what they say, first impressions do count!
In addition to starting you off on the right foot, strong branding an a unique logo will also help you to:
- Build trust, credibility, and authority
- Encourage customer loyalty and retention
- Better establish yourself within your market
- Stand out from the crowd
- Become a market leader
- Generate word of mouth
- Improve brand recognition
- Open you up to new markets
The truth is, good branding adds value to your business in a plethora of ways, too many to mention, in fact. Bringing onboard a logo design agency is an investment, and one you need to be making.
Things to consider when drafting up a logo
Take it from our logo design agency, when creating any element of your branding, there are a number of different things you need to be considering. Perhaps one of the most important things you need to keep an eye on are your competitors. Logos are used by consumers to distinguish between one brand and another, so it’s crucial that your design is bespoke. Take a look at what other organisations in your market are doing. What has worked well for them? How can you make yourself look different?
Additionally, you also need to consider your brand alignment and what it is that your consumers want to see. When looking for a top financial advisor, people aren’t going to want to be met with bright colours, for example. This can detract maturity and credibility from your organisation. Branding should be used as a way of communicating with your customers. Take this opportunity to give your audience a snippet of what your business has to offer and what you stand for.
Touching a little more on colours, these are an incredibly important attribute to consider when it comes to your logo. As we all know, certain tones make us feel certain things, so you might find utilising colour psychology quite lucrative.
Red is a very popular colour used by many big names in the hospitality sector. For example, Costa, McDonalds, KFC and TGI Fridays all feature this shade within their branding. Red is known for increasing your blood pressure, making you hungry. Hence why these colours feature in their image.
Additionally, yellow is also a very popular colour in branding and is used by Selfridges, Snapchat and Nesquik to name a few. This shade is one of the most visible colours in broad daylight and encourages the brain to produce serotonin, the happy hormone. When you see these logos, you can’t help but feel a lift in your mood.
We then come to blue. This colour helps people to feel calm, secure, and relaxed – perfect for those of you in the self-care market. Unilever, Kalms and Head & Shoulders are amongst some of the brands utilising this shade, and for good reason. In actual fact, blue is reportedly the most used colour by businesses around the world.
Of course, there are lots of other colours out there that may be suitable to your business. Hopefully, this indicates just how much thought goes into the work we do as a logo design agency. This is no easy task, that’s for sure.
How else we can help as a logo design agency
Your logo is just the start when it comes to your branding, trust our logo design agency when we say that. When you work with our design team, we will put together comprehensive branding guidelines on your behalf. As part of this process, we will help you determine your tone of voice, tagline, key colours, and typography too. One of the key things to remember with your image is consistency. Your branding needs to remain uniform throughout everything you do, from your email marketing campaigns, right the way through to your social media banner.
In addition, we can also help you bring your site up to scratch should you need us to. Our web development team can offer a fresh perspective and assist you in delivering information in a way that is easily digestible for your consumers. Further, we’ll also make sure your online presence follows your branding guidelines for continuity. This will make you more recognisable to your target segment.
Contact our team
Want to know more about how our logo design agency works? We’d love to play our part in your design project and help you flourish. What’s more, as a fully integrated firm, we can also help with any of your marketing needs, from SEM and social media, right the way through to event management and PR. We’ll even be here on standby should you find yourself in a crisis. Think of us as a one stop shop!
To enquire about any of our services, marketing, PR or design, call our offices today on 01376 386 850. You can also click here for more ways to get in touch!