16 Apr Social Media Marketing Agency near Billericay
Starting with an introduction, VerriBerri is a social media marketing agency near Billericay. We help businesses across all sectors to construct their virtual identity; bringing them better visibility and a higher revenue. But really, we do more than that. We help our clients build and nurture the relationship they have with their audiences. Something that is becoming more and more critical for brands in 2021.
Our team have operated within the digital marketing industry for a number of years. During this time, we have worked with a vast portfolio of companies, both locally and globally. Having had this experience, we have a solid understanding of what each individual market wants to see. No matter the size of your project, we are dedicated to providing incredible results and an effective marketing strategy.
With 3.96 billion people using social media, these platforms are becoming hard for brands to ignore. If your company isn’t already dedicating time to develop these areas, you need to be.
What Does a Social Media Agency Do?
Before we continue, it’s important you understand and recognise the role of a social media agency. Many businesses choose to attempt this element of marketing themselves. Whilst this is achievable, many overlook the huge workload that comes with marketing in this way. As an agency, we:
- Source Imagery
- Create Multimedia (Videos and branded graphics)
- Engage with Your Followers
- Keep Your Account Active, Relevant and Interesting
- Build Your Following (allowing better visibility)
- Arrange Influencer Campaigns and Maintain Relationships
Really, the list is endless. As you are beginning to see, running your own social media can be tiresome. If your schedule is hectic, it may be time you consider bringing onboard a specialist team. Why not contact our social media marketing agency near Billericay?
How to Build Your Followers on Social Media
As any reputable marketing firm will tell you, buying followers is a big no, no. If something sounds too good to be true, it usually is. The reality is many of these accounts are inactive. Therefore, whilst you may have 20,000 followers, your posts may only receive 20 likes. As time goes on, this can really damage both your credibility and authenticity as a brand.
Realistically, the best way to organically build your followers is through:
Social media is an ever-changing landscape, making it fast by nature. This means that content can become redundant very quickly. Having a schedule lets your followers know when to expect posts from you. This allows you to stay at the forefront of your audience’s mind. Further, platforms tend to push the accounts that are extremely active. Twitter specifically. The more content you post, the more visible your brand becomes.
Every new business venture needs a strategy behind it. It’s important that each individual that is involved understands the end goal. This will allow your social media marketing to stay effective and efficient, gaining you more followers along the way.
Using the SMART model allows you to create objectives that are specific, measurable, attainable, relevant and time-based. Whether you are outsourcing your marketing or working with an in-house team, a strategy is key for keeping everyone on the same page.
The amount of content each of us consume on social media is astronomical. As a brand trying to build awareness, you need to be sharing posts that captivate your audience and stop individuals from scrolling on. Having a diverse feed with high-quality content is the best way to keep people interested.
It’s important that you don’t just post content for the sake of it. Although posting should be consistent, the materials you share need to be well-executed. Repurposing old content or creating user-generated posts are a great way to keep ideas flowing if you’re lacking inspiration. It’s also vital that you are ensuring everything is proofed before it goes out. Our social media agency near Billericay can help with this!
Taking time out to engage with your followers can be extremely timely, especially if you are a larger company. However, keeping on top of this is important if you want your customers to feel valued.
Social media is a place where people go to be, well social! The clue is in the name. Social media is a place to start interesting conversations with your audience. This increases loyalty, customer retention and repeat purchase rates.
Relevancy and Transparency
Finally, if you are to take anything away from reading this post, it is that you need to remain both relevant and transparent. At our social media marketing agency near Billericay, integrity is one of our core values. This has been invaluable when it comes to building client relationships and also, maintaining our great company culture.
The best way to ensure your business is adopting these traits is through sharing content that is humanised. Tell your followers about your many wins, unfortunate losses and share your tips and tricks. This will help you gain trust with your target audience. Further, it will encourage people to share your profile with others. Relevancy and transparency not only generates word of mouth, but also, new business.
Contact Our Social Media Marketing Agency near Billericay
Coming full circle, there is a lot more to social media marketing than first meets the eye. Therefore, most businesses find it more cost and time-effective to outsource this to an expert agency.
Whether you’re local or not, our team can help when it comes to all thing’s social media. In fact, as a fully integrated agency, we can aid you in all aspects of your strategy. From SEO all the way through to graphic design and event management, we have specialist departments ready and raring to go. What’s more, we always strive to keep our services affordable, whilst still maintaining our award-winning results.
If you’d like to know more about working with VerriBerri, contact the team today! We love nothing more than a good old natter with like-minded people, hungry for growth. To reach us, just click here!