14 Sep Social Media Strategy
Through the years, the team here at VerriBerri have been responsible for helping hundreds of different brands build a lucrative social media strategy. To say ‘it’s what we do best’ would be an understatement. Our portfolio stretches across a multitude of different industries, giving us an in-depth understanding of consumers, no matter their demographic. What’s more, our agency operates globally, welcoming clients from all over the world.
In addition to our 12 years of extensive knowledge, VerriBerri is also a multi-award-winning agency – something we’re never shy in bragging about. Further, our reputation is second to none. If you’re looking for a passionate team who can hit the ground running, look no further!
The Benefits of Having a Good Social Media Strategy
Your social media strategy is arguably the most crucial part of your campaign. Without a plan in place, your team have no direction. With one, however, you enable your workforce to make great things happen. Below is a non-exhaustive list of some of the benefits social media marketing (SMM) has to offer:
- Measurability: SMM is one of the easiest marketing techniques to measure. This allows organisations to keep track of their progress, and to refocus their marketing where needs must. You can measure your success through analytics and insights.
- Creating a Sense of Community: Social media is a place for conversation and offers the perfect space for building a sense of community around your brand. This, in turn, encourages exclusivity and customer loyalty, meaning more financial stability in the future. Two pros rolled into one!
- Generating Sales: Whether we care to admit it or not, people trust big-name brands. Therefore, if you want to stand a chance at competing, you need to make sure people know of your existence. The more people see of you, the more comfortable they become at the idea of supporting your business.
- Improving Your Reputation: Credibility is an important factor when it comes to a consumers purchasing decisions. Most markets are incredibly saturated these days, so it’s vital you are doing all you can to stand out. Social media will help you to build trust and authority within your market.
Top Tips for Writing Content
Producing high-quality content is difficult, even for us experts. Not only does this exhaust a lot of time, but it also requires a constant flow of unique ideas too. It’s overtaxing to say the least!
To help you on your way, the team have put together a few pointers of what you need to be considering when writing content…
No matter the size of your business, being relatable is vital. As time goes on, individuals are becoming more and more averse to supporting companies that have little in the way of personality. People like people and we all like feeling connected. When it comes to the brands we love, it’s important we feel appreciated. Make sure that your social media strategy allows room for being personable.
For those of you who don’t know, CTA stands for call to action. These are the imperative clauses you often see at the end of a piece of content that try to persuade you to do something. For example, ‘follow for more’, ‘get in touch’ and ‘like and share.’
Although these phrases may seem a little pushy, they are proven to be incredibly lucrative. In fact, it’s been reported that frequently utilising CTAs in your Facebook posts can boost click through rate (CTR) by 285%. Imperative sentences simply remind your audience to carry out a certain action.
Limit Your Jargon
When you know your field of work like the back of your hand, it can be easy to underestimate how confusing something may be as an outsider. At the end of the day, customers come to you with a problem, and it’s your job to fix it. They don’t want to be met at the door with complicated jargon, especially if you work within quite a technical field. Not only can this be overwhelming, but it will also make people switch off instantly.
One of the biggest perks of working with a specialist agency is that we can offer another perspective. What’s more, we are able to deliver information to your audience in a way that is more palatable, and easier to digest. This will earn you some serious brownie points, believe us!
People like to feel like they’ve learnt something new. By giving a little, there can often be a lot to gain, providing you don’t give away all of your trade secrets! Make sure that your social media strategy allows you to produce content that is educational and helpful. It is, however, important that you still leave people with questions. This is how you generate enquiries!
What Does a Social Media Agency Do?
Time and time again, businesses look at SMM thinking ‘I can do that myself.’ Whilst it’s true, you probably could, many organisations overlook the real work that goes in behind the scenes.
As a social media agency, research is a vital clog in how we operate. In order to sell more of something, you first need to know why people buy in the first place, right? Intensive research is one of the first tasks our team get to work on. We will investigate the history of your competitors, any relevant industry updates, and will dedicate time to exploring your target segment in more detail. This will help us to build the foundations of a strong social media campaign.
After creating and distributing the actual content itself, our experts then spend time engaging with your followers. This is the easiest and fastest way to grow your following and be discovered by more people. We will respond to your comments, share stories, and monitor your DM’s. Further, we will focus on building a meaningful relationship between your brand, and your audience.
Finally, we stay up to date with algorithm changes so that you don’t have to!
Contact Our Team!
Need help building and implementing an effective social media strategy? Our team would love to help! To get in touch, call us on 01376 386 850 or just click here!